Renetta McCann: Winner of numerous Effies and Cannes Lions. One of Ebony magazine’s 57 Most Intriguing Blacks. Black Enterprise’s 2002 Executive of the Year. Chosen as Media Maven by Advertising Age in 1991. Women’s Advertising Club of Chicago’s Advertising Woman of the Year for 2002. One of 50 Women Who Are Changing the World by Essence magazine.
Admirers know Renetta McCann as a woman of many titles, being the first African American Vice President of Leo Burnett Group. McCann maintains a normalcy though, with a confidence and energy that is noticeable at first glance.
I walked into McCann’s massive office on a Friday afternoon, not knowing what to expect. I read numerous profiles on this advertising mogul, and half-expected to meet a cranky elderly woman, with a tinge of arrogance. Instead, I met a kind-hearted, poised woman who was just as nervous as I.
Below is a list of tips that Renetta gives to young women with entrepreneurial mindsets.
McCann’s Recipe for Success
1. Look at your career through the lens of “moments of choice.” Commit to stay, or commit to go.
2. Pay attention to those moments in your life that have clear impacts on your career.
3. Give yourself the benefit of a broad enough perspective.
4. Look at all of your choices through different angles.
5. Don’t follow social dynamics. Have whatever view on things you would like.
Admirers know Renetta McCann as a woman of many titles, being the first African American Vice President of Leo Burnett Group. McCann maintains a normalcy though, with a confidence and energy that is noticeable at first glance.
I walked into McCann’s massive office on a Friday afternoon, not knowing what to expect. I read numerous profiles on this advertising mogul, and half-expected to meet a cranky elderly woman, with a tinge of arrogance. Instead, I met a kind-hearted, poised woman who was just as nervous as I.
Below is a list of tips that Renetta gives to young women with entrepreneurial mindsets.
McCann’s Recipe for Success
1. Look at your career through the lens of “moments of choice.” Commit to stay, or commit to go.
2. Pay attention to those moments in your life that have clear impacts on your career.
3. Give yourself the benefit of a broad enough perspective.
4. Look at all of your choices through different angles.
5. Don’t follow social dynamics. Have whatever view on things you would like.